28 April 2003 - Issue #6

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Editorial


Coaching As A Business

Part 3 - PLANNING : A Major Component Of Your Business

If money is your hope for independence, you will never have it. The only real security that a man can have in this world is a reserve of knowledge, experience and ability."
-Henry Ford

At the beginning of this four-part insight into what makes a successful coaching practice we said that the three major components are: You, The Planning and The Marketing.

Talking about the YOU as the most important component we have stress the role your personality, professional skills & knowledge and business skills.

Planning as part of a successful business

Let’s look now at PLANNING as an important component of a successful business. Once again there are three areas in which you should concentrate.

For an informed planning you should start by researching the industry, the market, the competition and be up-to date in terms of new coaching approaches.

Knowing the industry gives you a detailed picture of the standards, requirements and expectations that are in place. Researching your market will help you find the place where your personal knowledge and professional skills can offer the best services. You can formulate better your competitive edge and you can define the target market or markets you will consider.

A helping strategy in assessing the market and defining your competitive edge is by thoroughly researching your competition. The better you know what others offer and what their "selling" point is, the easier it will be for you to design your services so as to differentiate them for those already on the market.

Throughout the process you have to make sure that you keep up with any new coaching approaches that might benefit you and your business. The coaching industry is new compared with other industries. Standards, regulations, theories and principles are still being polished. Don’t make the mistake to think that once you finish your coaching training you are done with improving your skills and knowledge. You should look at it as the time to start training in the real world.

Analysing all your findings from the researching phase will enable you to answer all the questions you might have about your coaching, your target market and ways of upgrading your knowledge. However the most important role that the analysing phase has in the process is working together with the researching data to help you build a thorough information database about the industry.

While you might have selected your target market already you will want to have the background information in case you need to make changes or fine-tune the direction in which your business is going.
The third component of your Planning activity is a Coherent Strategy. You have to start working your business using a coherent approach to all the activities you go through. You should outline a strategy and try following it if you want to shorten the planning period. Scheduling your time, setting boundaries to the deviations from the core outline, defining milestones, implementing results measuring procedures and working with the future in mind will ensure that you are kept on track.

The interaction between the coherent strategy and your research will form the foundation for designing and implementing a strong industry-aligned business growth. At the same time the interaction between the coherent strategy and your analysis of the data collected will ensure that you can, at anytime, develop a coherent long-term business strategy.

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Ten Tips


The joy of procrastinating and how to spoil it

 

We’ve all been there. We’ve all came up with great reasons for not doing something at a certain point in time. For some of us this is just an isolated episode, for others is a way of life. The only common point is the draining of power and real control once you are caught in the somehow comfortable and yet so deadly web of excuses.

1. Remember that you are human and you are allowed to make mistakes sometimes

Well, the first and most important thing to remember is that we are all humans and "Errare humannum est" as the Latin’s use to say. Yes to make mistakes IS human. Be gentle with yourself and acknowledge your procrastination. However should we let this become an excuse in itself or the reason we should stop trying to change? I am sure few of us want that and rather see it as the spark that fires their commitment to change.

2. Acknowledge the fact that you procrastinate. Don’t blame yourself for it.

Many clients come to me complaining that they have all these goals they know they can reach, they even have plans designed to help them get there faster, are committed to doing something about it and yet the reality is that they feel stuck, unable to move forward and follow their own plans. I always urge them to acknowledge the place they are at and not blame themselves for it.

3. Check that the tasks you avoid are in alignment with your overall values and goals.

There are many reasons we fail in taking action to reach our goals or simply follow through with a plan. Some of them are obvious others less so. There is no recipe for fixing the problem overnight.

The problem starts usually with having our plans designed to take place outside our overall goals and vision. We are so caught up in dealing with what in the scheme of things are only details and forget to remember and reinforce our bigger plans. Just take a step back and look if what you have planned to do (and postpone doing) really fits in your long-term plans and vision. If the action you procrastinate about is not in alignment with your bigger vision and values it is probably best to look first in what else you should be concentration on.

4. Check your target make sure you have not set it too high or too far

Sometimes we know we are on the right track and know that this would be the best thing to work on, and yet find it hard to actually doing it. Look at where have you set your target. Targets set too high will overwhelm us and we would feel disempowered before we start. Remember: every big success has been achieved one small step at the time. Look at your task and work out the small steps you’d need to take to achieve the success you want. Concentrate on each small step at the time and only consider the challenge as a whole when checking to make sure you are on target.

5. Find out why are you easily distracted

When we seem to be more interested in the distractions around us then working on what we planned for, it is a good idea to take a little time to see why is this happening. Is it because you don’t like the subject you are working on (once again look at the alignment between it and your overall vision), is it because you are looking for reasons to procrastinate again (are you afraid of failure, are you afraid of success, are you afraid of taking action?), is it because you have done a poor job of planning it (breaking it down in small manageable steps?).

Try and answer these questions honestly and take responsibility of your real feelings. You should not use the answers to create guilt to burden yourself with. You should use your answers to better understand how you can help yourself.

6. Set up your boundaries using a non aggressive non confrontational approach

Sometimes we feel overwhelmed by what we bring onto ourselves by our inability to set boundaries, to say no when should. Being swamped with lots of other projects might push us to the point where we say: "What’s the point in trying? I can do all these things anyway. I might as well not start at all." Force yourself to ask for help or learn how to say no. You are responsible for setting your own boundaries. You fail to it and those around you will take advantage.

7. Ask for support not because you want to do less but because you want to do better.

A helpful tip: Never use an aggressive, confrontational approach to setting your boundaries. State facts, talk about your commitments and ask for support not to do less but to do better and be the best you can.

8. Prioritise and use the priority order to work your way through the day.

Prioritising should also be part of your boundaries setting. You have to decide what you should concentrate on to achieve the results you are after, and in the process to discover what can be sent at the bottom of your to do list.

9. De-clutter your schedule

Be tough! Be very, very tough! Don’t keep on your schedule any task that has been there for a while and there were no repercussions. Chances are it is not important. Delete any tasks that are contradicting each other. Chances are the communication is the issue here rather than your procrastination. And then...delegate. Look at tasks that others might take care of (sometimes even better than you) and let go.

10. Focus

Getting focused is the key to ending procrastination. Once you’ve established what it is that you should be doing to keep your actions in alignment with your overall vision, once you have decided on the individual steps you should take, once you have established your boundaries and have asked and received the help you need, once you have prioritise and organize your work you are ready. There is no reason for you not to focus now and get on with the job.

Let me tell you a little secret. Once you go through this process you will feel enthused and you will manage to focus your actions and attention on the task at hand. If for some reason along the way there is a hiccup relax, take a break and have a look for any of the conditions we talked about is not there anymore.

 

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In The Spotlight


Help Me Select The Winner  Of  Our
" Killer Elevator Speech" Contest

The entries for our Killer Elevator Speech Contest kept coming in.  It has been an inspiring experience for me to read them and get a glimpse of what you all are offering your clients.

I wanted to share with you (in no particular order) the ones I feel convey the message the best and to ask you to help me select the winner.

Once you read them send me a message with the number representing your choice.  I will gather your replies and announce the winning entry.  I will also have the prize ready for the winner!  The last day for sending your message is 1 June 2003.  So why not do it right now?

 

  1. I help my clients get clear on their goals, then keep them in action!

  2. My focus is helping women to feel and look their best, by balancing lifestyle in respect to career, health, well-being and beauty.

  3. I work with people nearing retirement who see it as the end of the beginning, not the beginning of the end.

  4. If a therapist helps you figure out your past a coach helps you figure out where you are now, where you really want to be, how to get there and walks with you all the way!

  5. I provide opportunities for women to re-design their lives for greater fulfillment.

  6. I move people beyond dreams and motivation, I help them visualize their goals and create action, and realize true success.

  7. I encourage everyone I meet to feel great about life by simply giving their best, asking for the best and rewarding themselves for doing whatever they do!

  8. I help people achieve their personal and career goals.

  9. I partner with my clients to help them achieve their goals faster. Together we create a clear vision of the goal, develop an action plan, take the actions and celebrate the successes. As a coach I am the Nemesis of procrastination. I keep my clients focused and moving in the right direction.

  10. If you want to achieve your goals in twice the time, with twice the money and twice the stress, that is your business. And if you don't, that's mine.

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For more articles, teleclasses and workshops details visit
http://www.primaclass.com/UAchieve
 

Regards,

Ninive Badilescu
PrimaClass Coaching
ninive@primaclass.com
Sydney, Australia
Phone: +61 2 9428 5902

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