Part 1 - The 3 Most Important Components
Of A Successful Coaching Practice
by Ninive Badilescu
Wherever you see a successful business, someone once
made a courageous decision.
--Peter F. Drucker
While we are amazed sometimes how easy coaching our clients
seems, when it comes to building our practice things get
pretty complicated. Some of us have never been involved
in building a business, others have the experience but see
that the rules have changed and the rest of us just try
to make sense of an activity that sometimes spoils our joy
of coaching.
In an ideal world clients would knock on or door begging
us to coach them, phones would be ringing off the hook with
bookings, all our teleclasses would be filled, workshops
will be booked months in advance and we would have nothing
else to do but coach.
Real life though is a completely different story. We
have to find the clients, we have to find ways to
attract them, we have to find teleclasses or workshops
participants, we have to plan, we have to
network, we have to design and implement marketing
solutions, we have to track and analyse results,
we have to fine-tune our services, we have
to brand our services and oh yes, we might have sometimes
enough time left to coach someone.
Weare the business but we are invisible
as long as potential clients don't know about us, we are
prone to failure if we do not plan in advance, we are in
danger of becoming irrelevant if we do not keep up with
the changes in market and industry, etc.
So, where do we start? Well, let's look at what makes a
successful coaching practice:
The Three Most Important Elements Of A Successful
Coaching Practice
The interaction of these three elements with each
other ensure a successful coaching practice. They
are:
You
Planning
Marketing
The result of you developing a business plan and
implementing it translates into a detailed goal-driven
action plan. You can measure your results at all times
against your milestones, short and medium term goals,
etc. You have a map that represents your actions needed
to achieve the overall goals.
A well developed and implemented planning interacts
with the marketing planning and the steps taken to
implement it. This interaction translates into enhanced
business
strategies which are based on a thorough knowledge
of the market, client profile, competition, own resources,
etc.
A thorough Marketing will bring with it the need
for continuous professional improvement to ensure
ease in tailoring the coaching services offered to
the needs of your clients.
Exercise
Choose one component for each of the three elements and
show how they interact to achieve the desired result.
Example:
You - very determined Planning - detail monthly expenses Marketing - design marketing steps on a monthly basis
Your determination will ensure that you will come up with
an action plan designed to allow you to work out
the monthly expenses for your practice. Knowing your monthly
expenses you can enhance your business strategies
by choosing the best marketing activities that would fit
your budget with maximum impact. Your marketing activities
will help you work better on tailoring your services
to the potential clients attracted by your marketing.
You can send me
your answer or just use it to work through your business
building activities.
Is it time for you to change your attitude about success?
Maybe... I've found in much of my work with people on creating
a better, more positive attitude towards life that many
of us have a misunderstanding about success and what makes
us successful.
Here are the ten most common misconceptions people have
about success and some thoughts about those misconceptions.
1. Some people can't be successful because of their background,
education, etc.Read
more>>>>> 2. Successful people don't make mistakes.Read
more>>>>> 3. You've got to work 60 (70, 80, 90...) hours
a week to be successful.Read
more>>>>> 4. You'll only be a success if you play by the rules.Read
more>>>>> 5. If you have help along the way, it's not success.Read
more>>>>> 6. It takes a lot of luck to be successful. Read
more>>>>> 7. It's only success if you make a lot of money.
Read
more>>>>> 8. It's only success if everybody knows it.Read
more>>>>> 9. Success is a goal.Read
more>>>>> 10. Once I'm successful, my troubles are over.Read
more>>>>>
You may be successful, but you're not God. You'll still
have the ups and downs that you did before. Enjoy what success
you achieve and live each day as it comes.
With more than 15 years progressive experience in
the career transition field encompassing career development,
coaching, counseling, relocation, and work/life areas,
Joanne has coached many individuals to change their
careers, plan their retirement, or achieve personal
goals. She has worked with professionals and groups
at a number of Fortune 500 companies including Monsanto,
AT&T, and General Motors, McDonnell Douglas (now
Boeing) and Chrysler Corporation. She currently enjoys
training other life coaches as a Teleclass Leader/Trainer
for International Coach Academy and serves as the
Director of Training/Teleclass Leader for Retirement
Options.
In addition, Joanne leads a six-week career-coaching
group for coaches wanting to learn more about career
coaching and she mentor coaches those wanting to build
a career or retirement coaching practice.
Joanne has a Master of Education (M.Ed.) in counseling
and a Bachelor of Arts in psychology, both from the
University of Missouri-Columbia. She graduated cum
laude, Phi Beta Kappa, with an Honors Certificate,
and was elected to Who's Who in American Colleges
and Universities both as an undergraduate and as a
graduate student.
A Licensed Professional Counselor (L.P.C.) with national
certification in general counseling (N.C.C.), Joanne
also serves as one of only 230 Nationally Certified
Gerontological Counselors (N.C.G.C). Selected as one
of 35 to participate in the Geriatric Scholar Fellowship
Program through St. Louis University, Joanne completed
a two-year endeavor that consisted of a year of clinical
work and a year of research at her place of employment.
Joanne recently earned her teleclass leader certification
through TeleclassInternational and also through Teleclass.com/Coachville.
In 1991 she was elected as an outstanding Young
Women of America and is one of the Past Presidents
of the Missouri Career Development Association. In
1997, she was recognized as a corporate honoree with
a Certificate of Leadership from the YWCA. Currently,
Joanne is a member of Zonta, an international business
and professional women's organization where she serves
on their Woman's Another Chance Scholarship Board.
Joanne is a member of The International Coach Federation
and Coachville/Graduate School of Coaching.
6 STEPS TO DESIGNING
A WINNING MARKETING STRATEGY PROGRAM
FREEIntroductory
Teleclass Session
Come one, come all!
This is a FREE introductory teleclass for the 6
Steps to Designing A Winning Marketing Strategy Program,
dealing with the most important aspects of marketing
your coaching practice.
When
11 April 2003, 11:00 AM Sydney time (AEST)
Topics covered
The importance of a well-planned marketing
strategy
Components of the marketing plan and their
importance
Questions you should ask yourself before
you start
Why would you want to be part of the 6
weeks program?
Q&A
How To Book
send an
email and I will get in touch with you within
24 hours to provide you with the bridge details
and final information. Alternatively you can
use the booking
page on my site or call me on: +61 2 9428
5904
At the end of the teleclass you will have a better
understanding of what a marketing strategy is all
about and a better understanding of what the 6
Steps to Designing A Winning Marketing Strategy Program
will offer.
Train-the-Coach Version (TeleClass AND License) RealAudio/Web
Version
DONE ENOUGH PERSONAL DEVELOPMENT?
THEN YOU'RE READY FOR PERSONAL EVOLUTION.
This challenging 6 week program
will stretch you beyond your expectations of yourself. Learn 14
key ways to evolve yourself, 12 personal evolution strategies,
and the 10 trends evolving humans most. Satisfaction guaranteed.
$129 ($99 for CoachVille members). http://www.thomasleonard.com/teleclass/detail.lasso?id=553379&id2=14126
DONE ENOUGH PERSONAL DEVELOPMENT?
THEN YOU'RE READY FOR PERSONAL EVOLUTION.
