• A New Beginning: Change Your Links
• Editorial: Marketing SUCCESS
• Ten Tips: What You Should Know
• In The Spotlight: Email Marketing Tools

I our efforts to offer better and easier access to our services PrimaClass Coaching (part of PrimaClass Consulting) has changed its name to UAchieve Coaching.  While still working in conjunction with PrimaClass Consulting our goal is to develop our own identity and client loyalty.

UAchieve Coaching will retain all the services and products you have become accustomed to and will add a series of new teleclasses to cover issues such as: coaching in the workplace, the manager as a coach, etc.

To keep in touch and to ensure that you will always receive our latest offers in time please update our contact details in your database:

New website address: http://www.uachievecoaching.com/

You can still use any of the old email addresses:ninive@primaclass.com or coaching@primaclass.com

NEW RESOURCES!!!!

To mark the New Beginning we have added two new resource sections to our site:
Coaching Articles where you can read from 40+ articles on coaching.
Marketing Resources where you can visit other sites that offer marketing tools, tips or services.

Visit them and send us your feedback!

"The Internet holds immense potential as a marketing tool. As an interactive medium that reaches around the world, it promises an interpersonalization of advertising. As mass communication becomes mass-interpersonal communication, marketing efforts become more efficient, effective, and extensive." 

As Jef I Richards says the Internet had brought with it a new dimension to our marketing activities.  We reach farther and farther away, we are exposed to many more viewers, we do it easier and the results are more impressive.  On the other hand mistakes become more damaging and costly.

In our quest for the perfect Marketing Strategy we need a roadmap to guide us and let us know where the potholes are and what are the best routes to reaching our goals. This series of marketing articles will provide you with a list of does and don’ts, which will ensure a safe journey.

Before you start any marketing activity, while you work on it and before you release it to the public make sure you check it against the following SUCCESS list:

• Substance: the information part of your marketing strategy should be of value to your visitors. If there is no value in what you present you loose the chance of finding new clients and retaining the ones you already have.
• Up-to-Date: the information you present in any of our marketing materials has to be current and relevant. Don't forget to update your materials every time a change occurs or as a result of time passing the information is not current anymore. Nothing can be more annoying than spending time reading about something that sounds really promising only to discover that you are looking at a month old offer.
• Consistency: your marketing tools should be consistent in most important aspects such as colours, font sizes, layout, general image, etc. Try and align your marketing tools and build an image that will make it easier for clients or prospective clients to recognise your services or products immediately.
• Credibility: If not one yet, try and become an expert in your field and make a name for yourself. Write articles, send regular lists of tips to your clients, analyse current trends, etc. This adds credibility to your marketing strategy.
• Easy: your products and/or services should be easy to access once the marketing material creates the interest. Don’t make life difficult for your clients (bad site navigation, incomplete contact details on your letterhead, etc)
• Sincere: be yourself, don’t over promise or claim skills you do not have. Sooner or later you'll be faced with the awful moment when you cannot deliver or come below par in terms of skills.
• Succinct: be clear and succinct and keep it simple. Your marketing should say: " I know what you want. This is how to find it." Don't go around in circles. People don't have time to spend deciphering coded messages. Your marketing should be straightforward and to the point.
  

Once your marketing strategy spells SUCCESS the results will be obvious.

Starting Your Marketing Strategy

Marketing is a complex and necessary step in building your business. As I read somewhere: "Marketing is not a department, is a state of mind." You have to immerse yourselves in the belief that your services will make a difference. Once there, you will tend to see everything you do through the knowledge that you are your services. You will have to act on your belief that you, your business, and our services have to look in a certain way that will be representative and will set you apart in the eyes of a potential client.

But once you do this you should never pat yourselves on the back and check marketing off your to do list. Marketing is a never-ending story. You should continuously work on it, fine-tune it, analyse its results, look for new markets, new technologies, measure the client response, in other words you should always put marketing at the top of your to do list.

Make sure that you have a daily time slot where you work on your marketing. This will take you a long way towards ensuring that the rest of the time you are busy with clients.

So, before you start make sure you check these tips:

1. Make a list with the skills and services you have to offer
   
2. Describe your ideal client
   
3. Determine where your ideal client can be found
   
4. Clearly state your goals for starting the marketing strategy
   
5. Research the best ways of reaching that client
   
6. List the marketing tools that you can use to reach the ideal client
   
7. Determine what is the budget you can allocate for marketing
   
8. Determine the timeframe for your marketing approach.
   
9. Outline your action plan/milestones.
   
10. Keep strict track of your progress and adjust your approach accordingly.
    

Read the whole article here

Whether you are a small business starting a newsletter for your current and future customers, or an established company, using email marketing is one of the most rewarding marketing activities.  While the rewards are huge if you do it right the time you need to invest in designing and maintaining the email campaigns can be shortened significantly if you use an on-line email marketing solution.

These are the two most successful ones.  Take a tour and find out more.

	FREE Do-It-Yourself Email Marketing Solution! (60-Day Free Trial) * Constant Contact makes it easy for anyone to create and deliver professional email newsletters and promotions to a permission-based list. Simply add your unique content to one of the dozens of professional templates and Constant Contact does the rest. Includes custom sign-up form, list hosting/management and reporting. Affordable monthly rates.   Take a Tour

* We are resellers for Constant Contact during the month of July.