IN THE SPOTLIGHT: Reader's
Choice
A big thank you to those who have sent their materials
in already. Here is a very good article on branding
sent to us by Jagmohan Saluja:
The Brand Called You - by Steven Van Yoder
Every company has a reputation. Everyone you meet
will form an opinion about your company, even if they
have not done business with you yet. The challenge
is to manage your reputation so that the opinion that
people have of you is positive. This is what creates
a brand.
Read
the whole article here...
PS Keep sending your
articles and help build a place where everyone can
come to learn and benefit from.
Find out more about Reader's Choice here...
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