| On an average day, when
I first turn my computer on, there are at least a
hundred new emails waiting for me. I love that first
moment and the feeling that: "If there are this
many, there’s bound to be some good news in
there somewhere." So, full of expectations I
open the first one.
20, 40, 70,90 emails later there are only a couple
of them that I decided to keep and it does not look
much different with the remaining ones. The only big
difference is that I have spent at least half an hour
and got more and more frustrated. Somewhere along
the line I have decided to only read the first paragraph,
get a feeling for the message and move on if nothing
attracts my interest. No second chances here!
Like me everyone else, including you, we are bombarded
with emails that we asked for and many more that we
are not even remotely interested in. At the same time,
like everybody else, if you are trying to build up
your business you will, at some stage, organise your
newsletter, send it out ... and hope that yours will
be one of those spared ones.
The question is then what should you do to make sure
you give your newsletter a chance to make it past
the delete button? Let’s look at the dos and
don’ts we should know about when it comes to
our newsletters.
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